For the Replica by Maison Margiela launch, we created a sensory experience that let guests taste the fragrance. Replica is built around recreating familiar scents and the memories attached to them, so the concept moved naturally into flavour. Our mixologist developed drinks and edible items that mirrored the notes and smells of the collection, and served them as a live performance rather than a standard bar. It gave guests a second way to understand the perfume, beyond the bottle in front of them.